What is PaperDoll? Meet the App Making Style Personal Again

In a world of overstuffed closets and underwhelming outfits, PaperDoll offers a smarter, more intentional way to get dressed. We're a fashion-tech platform that bridges the gap between your digital wardrobe and your real-life style. Think of us as your personal stylist, closet editor, and creative collaborator, all in one beautifully designed app.

We’re here to solve a very real problem: most people wear only a fraction of what they own, and even fewer know how to make the most of it. The average closet is a mix of impulse buys, forgotten basics, and pieces you love but never wear. PaperDoll helps you organize it all digitally, plan looks with clarity, and rediscover the potential already hanging in your wardrobe.

Whether you're reimagining your go-to look, prepping for a trip, or just trying to remember what shoes go with that dress, PaperDoll makes it personal, intuitive, and effortless.

Here's what you can do with PaperDoll:

1. Build Your Digital Wardrobe
Upload your real-life closet into the app and finally keep track of what you actually own.

2. Plan Looks in Advance
Use our outfit calendar feature to organize your week, or your vacation, in style. A home-screen widget shows your planned outfit every morning.

3. Style (and Be Styled)
Create outfits for yourself or your friends using their digital closets. Scroll inspiration from other users and share your own.

4. Let AI Handle It
Feeling uninspired? Our built-in stylist can suggest full outfits based on your wardrobe and the occasion.

5. Shop Smarter
Browse from your favorite brands and preview how new items look alongside pieces you already own.

6. Buy & Sell With Intention (Coming Soon)
List pieces you’re done with and shop pre-loved gems from others—because closets should be cyclical.

7. Try Before You Buy (Coming Soon)
Our virtual try-on feature will let you see how clothes look on you, digitally.

8. Your Digital Twin (Coming Soon)
With personalized sizing data, we’ll show you how items are likely to fit, on your body and with the rest of your closet before you even add to cart.

Download the app. Start your digital closet. And see how much better getting dressed can feel.