Because souvenirs deserve their own space.

You’re abroad this summer and you’ve sworn allegiance to one carry-on? Bold. Possibly delusional. But admirable. While we won’t promise miracles, we will offer a few ruthless-yet-refined strategies that will likely earn you one streamlined checked bag—with breathing room for memory tokens, accidental vintage finds, and the kind of shopping you swore you weren’t doing this time.


Let’s unpack 5 travel tricks for packing like a minimalist—with discipline, not denial:


1. The 80/20 Rule—Redefined

You’ve heard of it in business, now apply it to your baggage. Pack 80%—and leave the other 20% gloriously empty. Why? Because there’s nothing chic about sitting on your suitcase or begging a stranger to help you zip your regrets shut in the airport bathroom.

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2. Neutrals Win Wars

Black, beige, navy—these are your loyal foot soldiers. They mix, match, and morph into infinite outfit combinations. The less your clothes compete, the more your accessories can command attention (and they take up less real estate, too).

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3. Accessorize Like a Spy

You want to be prepared, not predictable. So don’t overpack outfits—pack accents. A crimson bag, a slick pair of sunnies, or a scarf that whispers silk and screams sophistication. Think light. Think loud.

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4. Two Shoes, One Rule

Pack for the pace, not the place. One chic sneaker. One elevated sandal. Both should look just as good with linen trousers as they do sprinting to catch a train. Bonus points if they match your handbag—intentionality is always in fashion.

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5. Dress in Layers, Not in Looks

Every piece you pack should work overtime. A blazer that moonlights as a jacket, a dress that doubles as a tunic, a swimsuit that slides under shorts for an impromptu Aperol by the sea. The key? Fabrics that fold well and function better.

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Ready to see it all come together?

Start building your summer capsule with the PaperDoll app—because the best outfits are planned before the packing begins.

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