Heritage Meets Haute

PaperDoll Brand Partnerships: SemSem

“PaperDoll brings innovation and artistry together, just as we do at SemSem, where fashion meets technology and purpose.” — Abeer Al Otaiba

A Modern Portrait of Empowerment

Founded by Abeer Al Otaiba, SemSem is a New York based luxury womenswear brand celebrated for its architectural draping, intricate craftsmanship, and modern femininity. Inspired by her daughter Alexandria and shaped by her Egyptian, Emirati, and French heritage, Abeer creates designs that reflect both strength and grace.

SemSem’s collections, sold globally and on semsem.com, are grounded in a mission to uplift women and children. Each season, Abeer partners with organizations that support gender equality, literacy, health, and education. The result is a brand that embodies beauty with purpose.

Worn by women such as Blake Lively, Taylor Swift, Kourtney Kardashian, Olivia Palermo, Drew Barrymore, Jaime King, and Saoirse Ronan, SemSem has become a symbol of elegance that transcends time and trend.

The Art of Purposeful Luxury

Every piece from SemSem tells a story of intention. Handcrafted from the finest Italian silks and French lace, the designs combine Eastern artistry with Western refinement to create garments that are both timeless and deeply meaningful.

Rooted in empowerment and sustainability, SemSem is more than a fashion house—it is a movement that honors craftsmanship, culture, and care.

On PaperDoll

At PaperDoll, we celebrate brands that merge innovation with intention. Our collaboration with SemSem reflects a shared vision for the future of fashion, where technology and artistry inspire connection and purpose.

Through PaperDoll’s digital platform, SemSem’s story extends into the world of modern style, inviting users to explore and experience luxury in new ways.

Styled by PaperDoll Creator, Karina Dickman

Draped in SemSem’s signature elegance, PaperDoll Creator Karina Dickman redefines holiday glamour, timeless, hand crafted, and effortlessly cosmopolitan.

SemSem reminds us that true luxury is not only seen but felt. It lives in the details, in the hands that craft, and in the hearts that wear it. At PaperDoll, we are proud to partner with brands like SemSem that bring purpose, beauty, and innovation together in every creation.