Privacy Policy

Last Updated: July 30, 2025

Thank you for choosing us. Your privacy is important to us. This Privacy Policy explains how Paper Doll AI, Inc. ("we", "us", "our"), collect, use, and disclose information about you when you use the PaperDoll AI app (“PaperDoll”), its services (the "Service"), and our website. Please read this policy carefully.

Changes to This Privacy Policy

We may modify this Privacy Policy from time to time so that they actually reflect our current policies, in which case we will update the “Last Updated” date at the top of this document. Unless otherwise required by law, we will notify you (for example, through our Service) before we make changes to this Privacy Policy and give you an opportunity to review them before they go into effect. Then, if you continue to access or use the Service, you will be bound by the updated Privacy Policy. If you do not agree to any updates to this Privacy Policy, you can do so by deleting your account and no longer accessing or using any part of the PaperDoll Service.

Information We Collect

We collect several types of information in connection with providing our services:

Personal Information

  • Name, email address, and other contact information
  • Account login credentials, account handle and other information you added to your account such as your bio and homepage.
  • Personal styling preferences such as favorite colors, brands, and outfit styles you added to your account.
  • Your preferred clothing/apparel sizes.
  • Your body measurements and photos you provided to create your personalized digital twin.

User-Generated Content

  • Photos, outfit ideas, product reviews, and styling tips that you upload or share
  • Comments, likes, and interactions within the community

Device and Usage Data

  • IP address, browser type, operating system, device type, and unique device identifier
  • App usage details such as features used, time spent, and interaction patterns
  • Cookies and similar tracking technologies

Location Information

  • If you allow location access, we may collect precise geolocation data to recommend local fashion events or stores

How We Use Your Information

We use your information for purposes including:

  • To provide and personalize our services
  • To facilitate social and community features (e.g., style boards, likes, comments)
  • To process transactions and deliver customer support
  • To send updates, newsletters, or promotional content (you can opt out anytime)
  • To improve app functionality and user experience through analytics
  • To comply with legal obligations and enforce our Terms of Service

Photos you provided to us for the purpose of creating your digital twin likeness are only used for that purpose. We do not use this data to identify you or verify your identity. This data are also not shared with third parties other than our cloud data service provider where we store them. We retain this data to continuosly improve the accuracy of our AI model for generating your digital likeness. We will only store it for as long you maintain an active account with us.

Information Sharing

We may share your information in the following situations:

With Service Providers

We use third-party vendors to help us operate the app, such as payment processors, cloud storage providers, and analytics tools.

With Other Users

Your user-generated content may be visible to other users depending on your privacy settings. For example, lookbook, wardrobe, and stories you post may be publicly displayed.

With Affiliates and Partners

We may share non-personally identifiable data with brand partners to improve service offerings or marketing campaigns.

For Legal Reasons

We may disclose information to respond to lawful requests, enforce our policies, or protect rights, property, and safety.

Third Party Websites and Links

We may provide links to third-party websites or platforms, such as fashion brands and clothing merchants. We are not responsible for the privacy or security of those third-party websites or platforms. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.

Your Choices and Rights

Depending on where you live, you may have certain rights in relation to your information:

Account Settings

You can access, update or delete your account information within the PaperDoll app settings.

Data Access and Deletion Requests

You have the right to request access to the personal data we collect, and deletion of your personal data.

Commitment to Children's Privacy

Our service is not intended for children under 13. We do not knowingly collect data from children. If we discover that we have collected personal data from a child without verifiable parental consent, we will delete that information promptly.

Data Retention

We will retain and use your information to continue providing you the Service as long as you maintain an active account. However, we may retain it longer to comply with our legal obligations, enforce contractual agreements, resolve disputes, enforce our policies, and promote safety and integrity of our Services. We may also store your information in anonymized or aggregated format. We may use this information indefinitely without any further notice to you.

Security of Your Information

We use administrative, technical, and physical safeguards to protect your information. However, no system is 100% secure. Please keep your password safe and notify us of any suspicious activity.

Third-Party Services

Our app may contain links to or integrations with third-party services. Their data practices are governed by their privacy policies, not ours. We recommend reviewing their policies before engaging with those platforms.

Contact Us

For questions or concerns about this Privacy Policy, please contact us at:

Email: hello@paperdollai.com